Once we decided to launch a Kickstarter project there was much to complete before we went live. Weeks were spent determining the cost of publishing. Before we set a fundraising goal we needed to know exactly how much we needed to raise. It was all very exciting, but a bit overwhelming. My husband, Tom Bergeron, stepped in as our project manager and kept us on track, reminding us (and reminding us) to write our bios and to complete all other information required by Kickstarter,
The most challenging part was creating the video that introduced the project. We reviewed other Kickstarter projects and saw many creative videos and knew we needed help creating ous. We reached out to our good friend, Harry McCoy, a freelance movie producer/director/editor, who has launched his own Kickstarter projects, for help. One of Harry's suggestions was to include music and our friend, Donald Erdbrink, a freelance musician, offered up his entire music library to us. Thanks to Don's lovely, A Simple Song, and Harry's videographic genius, we finally had a worthy video.
The project went live on Friday, March 28, 2014. We had started the Kickstarter project to confirm that there was enough interest in our book to publish it. By the end date of May 5, we had 172 backers and had exceeded our fundraising goal by twenty percent. Forty-one percent of our backers had come through the Kickstarter community and were complete strangers to us. The Worry Tree Is Waiting had backers from all over the US, from Canada, the UK, Australia and the Netherlands! What a thrilling and humbling experience. We had succeeded in raising the funds, but now the real work needed to start...
The most challenging part was creating the video that introduced the project. We reviewed other Kickstarter projects and saw many creative videos and knew we needed help creating ous. We reached out to our good friend, Harry McCoy, a freelance movie producer/director/editor, who has launched his own Kickstarter projects, for help. One of Harry's suggestions was to include music and our friend, Donald Erdbrink, a freelance musician, offered up his entire music library to us. Thanks to Don's lovely, A Simple Song, and Harry's videographic genius, we finally had a worthy video.
The project went live on Friday, March 28, 2014. We had started the Kickstarter project to confirm that there was enough interest in our book to publish it. By the end date of May 5, we had 172 backers and had exceeded our fundraising goal by twenty percent. Forty-one percent of our backers had come through the Kickstarter community and were complete strangers to us. The Worry Tree Is Waiting had backers from all over the US, from Canada, the UK, Australia and the Netherlands! What a thrilling and humbling experience. We had succeeded in raising the funds, but now the real work needed to start...